Waterstreet Restaurants

Role: Designer (Molly Pierce Design)
Deliverables: Print Design, Illustration, Environmental Design, Digital Design, Web Design

Overview

An ongoing collection of design projects for Waterstreet Restaurants, a beloved family-owned restaurant group and a well-known destination for tourists and locals alike in a South Texas beach town.

The Challenge

Rather than one single campaign or rebrand, Waterstreet needed a design partner who could handle a steady stream of varied projects across their family of restaurants — each with its own personality, but all needing to reflect the warmth, fun, and coastal character that made the group a local institution and tourist favorite.

The Approach

Working across such a wide range of formats meant staying flexible: moving fluidly between print pieces, illustration work, environmental design for the physical restaurant spaces, and digital and web design, all while keeping a throughline of approachable, beach-town charm that matched how locals and visitors already felt about the brand.

The Work

• Print design for menus, signage, and marketing materials
• Custom illustration
• Environmental design for restaurant spaces
• Digital design and web design